All about price? Not necessarily
Small-business owners and freelancers talk, and worry, a lot about pricing: how to charge a decent rate without frightening potential clients away. Price is certainly
Tag: business
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Getting paid. On time. With the EU’s help: the Late Payments Directive
If you run a business, cash flow is vital. Delays with payments have a pernicious effect: if you don’t get paid, you can’t pay your
The UK and Europe: in or out? Take our poll on EU membership
Time for a poll, I think, what with David Cameron throwing the gatto among the piccioni with his planned referendum on membership of the European
GIGO… The brand
Oh Lord, I’ve just discovered a brand that’s a perfect marriage of product names and GIGO. (A pure coincidence, I swear). I bring you GIGO underwear,
From GIGO to QIQO: the quest for quality
GIGO stands for “Garbage In, Garbage Out”. According to Wikipedia, the term was coined by George Fuechsel, an IBM technician/instructor in New York (but see also
The Wrong Way to name a car: international branding blunders
Product naming is an important part of branding and marketing, and one where international businesses can make costly mistakes if they fail to understand local
Nouning and verbing: an ask too far?
It’s been a while since I wrote about my (and your) favourite or least favourite words. But at Glasgow’s State of the City Economy Conference last week (9
Glasgow’s times present: international ambitions, but we won’t speak your language
I attended Glasgow’s 15th State of the City Economy Conference today. There was a lot of talk about the importance of global marketing, exports, tourism,
A social networking rant. Tell us who you are, people!
Why do some business people go to such great lengths, on social networking sites, to avoid telling people who they are and what they do?
Communicating with clients: crystal clarity or muddy murk?
Radio Scotland news recently featured a hotel booking mix-up. A group of French tourists turned up at the Jura Hotel, on the Isle of Jura