GIGO… The brand
Oh Lord, I’ve just discovered a brand that’s a perfect marriage of product names and GIGO. (A pure coincidence, I swear). I bring you GIGO underwear,
Words to Good Effect
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From GIGO to QIQO: the quest for quality
GIGO stands for “Garbage In, Garbage Out”. According to Wikipedia, the term was coined by George Fuechsel, an IBM technician/instructor in New York (but see also
The Wrong Way to name a car: international branding blunders
Product naming is an important part of branding and marketing, and one where international businesses can make costly mistakes if they fail to understand local
Translation as a career? It’s right up there!
Well, well, well. Guess which profession in the top 20 jobs for 2013? Translation and interpreting! The list was complied by US News, which ranks
Merry Christmas and a Happy New Year
Sadly, it’s not snowing this year here in the UK — we’re having a very wet, not a white, Christmas. This photo was taken a
A last-minute Christmas gift for spelling-challenged book lovers
Just enough time for one more gift idea for book lovers: “Spell It Out –The Singular Story of English Spelling”, by David Crystal. In the
Omnishambles: object-lessons in how not to contract out language services
“An object-lesson in how not to contract out a public service”. That’s how the Rt Hon Margaret Hodge MP, Chair of the Committee of Public
Christmas gifts for Mac users (2): an iWork “cookbook”
For Mac users who still haven’t ventured away from Microsoft Office, the “iWork for Mac OS X Cookbook” by Alexander Anichkin provides lots of ideas on how
Christmas books for Mac users
Macs are great computers but we don’t always use (or even know about) their full potential. If you know someone who’s recently bought a Mac,
Christmas gifts for book-lovers (and translators!)
Books always make wonderful Christmas presents. They can be beautiful objects in themselves, so lovely to open on Christmas morning. And then there’s the lasting