Life’s a beach? Great! But please, not on LinkedIn…
One of social media’s great mysteries is why people think it’s appropriate to use holiday snaps showing them in their swimsuits for their LinkedIn profile
Tag: marketing
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A marketing lesson from George (no, not that one)
Two British institutions were in the media this week: the monarchy, with the birth of Prince George of Cambridge; and the Church of England, with
GIGO… The brand
Oh Lord, I’ve just discovered a brand that’s a perfect marriage of product names and GIGO. (A pure coincidence, I swear). I bring you GIGO underwear,
The Wrong Way to name a car: international branding blunders
Product naming is an important part of branding and marketing, and one where international businesses can make costly mistakes if they fail to understand local
Translation clients, we need your briefs
A translation agency recently sent me a one-page (270 words) document, asking me to quote for “a re-write, not a straight translation”. I did my
Marketing? Some boy telephoned…
…and he’s wishing he hadn’t. The phone rang. I answered. Me: Hello, Marian Dougan speaking. Caller (male): Hello, can I speak to the Managing Director?
The demise of Borders UK
I visited Borders UK’s Glasgow store a few days ago, feeling like a vulture as I filled my basket with cut-price books (TimeOut travel guides,
The car (auto?) industry’s Poet Laureate. Or, what’s in a name.
My last post was about Britain’s Poet Laureate, Carol Ann Duffy. Today’s is about American poet Marianne Moore and her relationship with the US car