Life’s a beach? Great! But please, not on LinkedIn…
One of social media’s great mysteries is why people think it’s appropriate to use holiday snaps showing them in their swimsuits for their LinkedIn profile
Tag: branding
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GIGO… The brand
Oh Lord, I’ve just discovered a brand that’s a perfect marriage of product names and GIGO. (A pure coincidence, I swear). I bring you GIGO underwear,
The Wrong Way to name a car: international branding blunders
Product naming is an important part of branding and marketing, and one where international businesses can make costly mistakes if they fail to understand local