One of my clients told me recently that their company is re-doing its website. They’re working with web-designers and -developers, copy-writers, graphic designers and search-engine optimisation (SEO) specialists based in Spain, the US and various Italian cities.
The client, a company based in north-east Italy, already works with designers and suppliers based in Spain, Denmark, the UK, Japan and Switzerland, so they’re not new to working internationally. And I’m the first to applaud the sort of management team that says: “Where’s the best talent? Those are the people we want to work with – regardless of where they’re based”. (Well, I would say that, wouldn’t I, given that I’m their Italian>English translator and am based in Scotland).
However, a website needs to be an organic, seamless whole. One way to achieve that is to bring all the suppliers involved together for a website-planning meeting at the outset. If they’re scattered around the globe this could be expensive. But the result would be a better website and, ultimately, more business. Making the expenditure an investment, not a cost.
It’s probably unrealistic to expect companies to go to such lengths, though, not to mention the headache of scheduling the meeting.
So here are a few tips to help you obtain the best possible website for your needs. Make sure all your suppliers are informed and involved from the outset, and talking to each other throughout the design and development process. If it isn’t possible to hold a planning meeting, send each supplier a copy of your brief (you did write a detailed brief, didn’t you?) and of the website design (or a link to the draft site once it’s ready).
Make sure the people working on the website have each others’ e-mail adresses and/or phone numbers. Send them regular up-dates. Don’t present your translators with a fait accompli and ask them to translate after the fact – language considerations could have a bearing on the design, as well as the copy. Make sure you, and your copy writers, designers, developers, SEO specialists and translators talk (and listen) to each other. As early on in the process as possible.
By Marian Dougan